The wonderful thing about electronic media is the speed with
which ideas can be sent back and forth. And since this speed of communication
is now far greater than the rate at which we can think up ideas to communicate,
generally all you get in your mailbox these days is stuff you had yourself
forwarded a couple of weeks ago.
Which brings me to: the fastest-forwarded e-mail in the
history of mailkind. Yes, it is that immensely patriotic composition that talks
about the gloriousness of India. You know the one I mean, you’ve probably sent
it forward a couple of times too. It’s
full of delightful little facts like how 60% of the scientists at NASA are
Indians, as are 70% of the doctors in the UK, and that India invented all the wise
and wonderful stuff like zero and chess and Himesh Reshamiya, and that if all
Indians simultaneously piddled on a certain island country, that country would
sink clean out of sight.
All very inspiring, chest expanding stuff. I’m reminded of a
time many years ago when I’d just started wearing long pants to school and the
school was teaching us the Iambic pentameter. The poem we were learning went:
'My country, in thy day of glory past
A beauteous halo circled round thy brow.'
I can’t remember the rest of it because, of course, when we recited
it properly in Iambic pentameter we could never get past the first line without
busting a gut laughing. But still, that point about ‘thy day of glory past’ is
a telling one, isn’t it?
So, what is the
great nation up to these days? Well, we’re writing the Great India Success
Story, aren’t we? We’ve got half the world’s economies running scared because
we’ve taken away jobs from the West and brought them home to Beepiopuram. Then
there’s the IT boom. And then, there’s… oh yes, the whole world and their uncle
are lining up for a slice of the Indian market. Right?
Right. That’s it. After inventing the zero and yoga and ayurved
and all of that, India went on and invented the Great Indian Short Cut. Lovingly,
we gave it a name – Jugaad. And we made it the cornerstone of all our future
endeavours.
With Jugaad, we’ve become masters of the quicker, shorter,
cheaper way. And we’re proud of it. The cheapest car in the world isn’t the Nano
– it’s the generator motor strapped onto a cart in rural India. Didn’t you read
about it? And about the washing machines turned into giant lassi-makers?
There’s Indian ingenuity for you, showcased all around the world. Like doting
mothers we speak of these things.
New expensive drug on the international market? Never mind,
an Indian company can reverse-engineer it and offer it for less. Tech support?
We have a million kids with newly anglicized names who can do it for half.
Dental treatment? Come right over, my friend. Want some software implemented?
We’ll send a team over.
Quicker, shorter, cheaper. Don’t get me wrong – I have
nothing against the BPO industry or affordable medical care or the
neighbourhood mochi who repairs your shoes for a fraction of the price of a new
pair. The problem starts when we start confusing short cuts with progress. When
we forget that short cut and shoddy go hand in hand. So when we start
celebrating Jugaad as the next big buzzword, I feel like kicking someone in the
jaw.
What happened to Quality? What happened to Invention? What
happened to building something worthwhile? How come the Indian scientists we’re
reading about today are those working in American laboratories? Calling them
PIOs and professing proxy pride in their achievements doesn’t quite cut it, you
know.
A nation is what it celebrates, and our ideology needs a
rapid u-turn away from the short cut route. Let’s stop accepting slipshod stuff
in the name of speed and convenience, and let’s start making a big deal about
the things done right. Here’s a very important realization: the corruption we
lament is nothing but the flipside of the short cut culture we endorse. And
we’re paying the price for that with our Standards going from Poor to Fitch.
We’re the guys who once took 22 years to construct a
building, and a million tourists are still gawping at it per annum. And
shelling out hard-earned dollars for the privilege. So quality does pay in the
long run. How about making that our way forward?
Jugaad and jingoism seem to be going hand in hand
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